Finding the Key Idea

The approach you take to key ideas will depend on the type of material you are working with. Think backward from what you want to be able to find. 

Thinking backward from the result you want – what will you want to find out of the material you’re adding content metadata to – has always been the key to good project organization. After all, the point of any organizing strategy is to make the content easy to find, and to determine (and build) the story points.

So, the type of shoot will determine the keywording strategy.

If you were keywording a panel discussion, then having keyword ranges covering the person presenting, and topics of the presentation would be a good organizational strategy.

With an interview we have the advantage of knowing in advance what our questions are going to be, and therefore what content metadata – the key concepts – that need to be covered. Reviewing the list of questions/topics for the interview, will quickly reveal the key concepts that will most usefully organize the material from all interviews into common metadata collections.

If you’re keywording an interview, then obviously the person and place would be good to note, but the most important ideas will come from the content of the interview.

If you were keywording a sports production, you would want content ranges covering the plays, along with player identification.

For a conference or similar event, you would keyword conference themes as they occur in each presentation, but also likely want favorite ranges to quickly find the best moments to include in an overnight highlights reel.

Keyword ranges become – in effect – select ranges (selects) that have been tagged with a keyword for easier organization.

Continue to Types of Content Metadata…